Over the years, you’ve found creative ways to manage and grow your business. As our world becomes increasingly digital, you have undoubtedly adopted client management strategies like online networking, video meetings, and digital communication. Your lead generation tactics go hand in hand with all your other upgraded capabilities.
As an expert in your field and a QBC subscriber, you already have a lot of what you need to effectively reach more prospective clients.
Let’s look at 5 key lead generation ideas to help expand your reach and keep your firm competitive.
1.) Host a Free Online Class: Whether it’s a quick online tax seminar or an accounting Q&A session, you can get leads by simply making prospects provide their name and email before they can access your video or live feed. Then, you have their information to contact them later.
2.) Offer High-Value Content: Creating blog posts that consistently provide answers to your target audience’s burning questions is a great way to generate leads. Your monthly QBC article makes this strategy even easier because you can turn it into your blog posts. Remember, content is an asset. It can have long lasting value. Content (done right) also continues to establish you as an EXPERT. That’s what people will pay for: someone who can make their lives easier.
TIP: Create a place for visitors to subscribe to your emails within your blog posts, social media and website. Your email newsletter helps prospects see you as an expert in your field and warms them to the idea of you as a provider of valuable services.
3.) eBooks Downloads: This is probably the most common form of lead generation. Offer a FREE eBook on a relevant subject. Perhaps a QB how-to eBook. To download the eBook your visitors will exchange their email address for an instant download. Now you have a warm lead.
Have you seen our selection of QB eBook that we customer brand for you? READ MORE 
4.) Get Social: Your social media presence can make a big impact on your lead generation. Your social feeds can increase reach to prospects by making your firm easier to find online. Plus, you can share your brand-building, news, and promotional materials more widely.
5.) Capture the Power of Testimonials: Prospects trust referrals. Gather client testimonials and feature them on your website, social media, and other channels. Giving prospects a glimpse into your client experience is a great way to motivate them to choose you over your competitors.
You don’t have to do everything, but effectively and consistently using these lead generation ideas can yield impressive results for you and your firm.
If you need additional help or have questions… Let’s Talk