It’s December. As you reflect on the year, there is likely a lot you’ve learned from and hopefully a lot you’ve celebrated too. You made it! Your business made it! Now, it’s time to help your clients succeed in 2022 together.
One great way to do that is to start (restart?) your own email newsletter. As a QBC subscriber, you have access to great content that makes it easy to create a customer marketing program.
But Why Is An Email Newsletter A Good Strategy?
We’re glad you asked. Here are 5 reasons why it’s time to start a regular email newsletter:
- Keeps You Top of Mind – Regular communication keeps your name in front of your customers and prospects. With consistent email marketing, you can highlight your products and services, share your latest tips, and offer reminders of how you can help.
- Reinforces Your Expertise – A regular newsletter establishes your authority in your niche or field of expertise. It can be a useful educational resource for readers. And it demonstrates your willingness to provide some of your knowledge for free. The rest is billable!
- Drives Traffic to Your Website/Social Media – It’s not enough to hope your customers will gravitate to your website and social media feeds organically. You need to be proactive, and your email marketing can play a key role in site traffic and sales. Use your QBC article(s) each month on your blog. Then just put the first few sentences followed by READ MORE (link to your blog post) in your monthly newsletter.
- Builds Relationships – Customers want to connect with brands and businesses they like. Your email newsletter demonstrates a commitment to your clients, and prospects. They can begin to depend on your outreach and expertise, rather than straying to a competitor.
- It’s Easier Than You Think – As a QBC subscriber, you have access to content your clients and prospects are looking for. You can design each email newsletter around a single topic, which makes it easier to create. Plus, your readers will focus better on and understand single-topic emails, and a happy reader is more likely to be a repeat reader.
Now that you know WHY an Email Newsletter is a great fit for your practice…
Let’s Talk About HOW To Get Started
First, if you don’t have one already, you need to select an email platform for your newsletter. There are lot of options which are easy to use and affordable, including:
- Constant Contact – You will see, their system is as easy as “Drag. Drop. Done.” Visit HERE for more information or to start a FREE 60 days TRIAL.
- MailChimp – This is another great service, with the guiding steps of, “Pick Your Template, Add Your Content, Choose Who Gets Its, Hit Send”. Learn more HERE.
- Others like Campaign Monitor or Send in Blue can also be great resources.
Second and last, go for it! You’re ready. You have everything you need to start an email newsletter or email marketing, so why wait? Today is a great day to start benefiting from regular communication with your clients and prospects. Your clients will thank you, and your bottom line will too.
If you need additional help or have questions… Let’s Talk