Last year probably solidified a lot of changes in your life and your business. Virtual client meetings have become the default, and webinars are regular events now. One very impactful change is how social media has become a go-to window for learning, entertainment, and business growth.
It’s true; social media is one of the most popular marketing tools out there, and for good reason. It reaches a lot of people, and it’s free, which means it’s accessible not only for you but also for your prospects and clients.
According to Smart Insights, over half the people
in the world spend time online, with 3.8 billion of
those active on social media platforms. LINK
Admittedly, social media can feel overwhelming if you try to do too much. Instead, keep it simple. Start with one primary channel like LinkedIn, which has more than 700 millions users. It’s a great platform for business services like accounting.
As a QBC subscriber and expert in your field, you already have lots of great content to share. But WHY should you dive into social media marketing?
Here Are The Top 5 Reasons Accounting Pros Need To Be Tapping Into The Potential Of Social Media:
1.) Increase Your Visibility – An active social media presence is a great way to enhance the visibility of your accounting firm. You can increase your expertise-based referrals, drive more traffic to your firm’s website, and generate more leads. You can also stand out from your competition by showcasing your firm’s personality and culture.
2.) Build Trust in Your Expertise – Social media lets you show what you know, which helps build trust in your expertise. Believe it or not, accounting is often considered a confusing topic to the general public. By offering clear, credible, and informative social media content, your firm can become a “go to” place for answers and create a lasting connection with your audience.
3.) Improve Your Reach to Potential Clients – The vast world of social media provides you the opportunity to reach a massive audience. It eliminates the middleman and offers a direct connection with potential clients at a far more reasonable cost than traditional marketing and advertising. And with available online analytics, you can easily gauge if your content is generating leads and then make needed adjustments.
4.) Highlight Your Niche Services – Accounting is a broad topic, and (believe it or not) a lot of people aren’t sure what type of services they need in a certain situation. Your social media can offer accounting and tax content that clears up their misunderstandings. You can share your latest blog, promote your upcoming webinar, and describe different business scenarios and how your services fit those needs.
5.) Connect You with Industry Professionals – Social media is not limited to connections just with clients. It also brings peers and other industry leaders into the conversation. You can team up with fellow professionals to educate your audience in various ways. These kinds of partnerships can draw a lot of attention and appreciation from your social media audience.
All in all, when done right, social media will only strengthen and support your firm. And there aren’t any other marketing strategies as effective, low-cost, or easy to implement.
If you’re ready to take advantage of social media’s powerful benefits to forge new connections and drive growth, now is the time to start.
That being said, make sure your expectations are properly set for your return on investment (ROI). Social media activity is very competitive. Your goal should be to narrow your target audience to your customers, people who know them, and then perhaps likely clients in your geographic area. One of the big advantages in being a QBC subscriber, is that you’ve already got the content done for you every month. You simply need to post it on a regular schedule.
We Give You 4 Post Every Month
If you download the WORD document of your QB article every month, scroll to the bottom and you’ll see that we prepare (4) social post every month for you. All you need to do is share these to your social media with a link back to your blog.
If you are busy working for your clients, we can do this for you. We’ve added a new service called the PRO PLAN. Every month we’ll publish it on your blog, add the article to your email marketing platform, and schedule posts to your social media platforms weekly.
Starting at $99, READ MORE here: LINK
If you need additional help or have questions… Let’s Talk